§ D — Product ladder
The ladder,
rung by rung.
The first two rungs are productised at fixed prices; the build and
the desk are scoped to the category. Nothing is contingent on awards
or paid on commission.
01
Demand Scan
The entry product. One category, one pass across the sources: is there demand at all?
Light demand pack: signals found, indicative buyers, a clear go / no-go read
02
Demand Pack
The 72-hour flagship. Where the demand sits, who is buying, and the realistic route.
Executive verdict, 10–20 opportunity table, buyer map, competitive snapshot, readiness gaps, route recommendation
03
Evidence Build
The file assembled to act on the route, configured to the situation: full, bid-ready, commercial or compliance-led.
The six evidence areas built to the depth required, navigated by a submission-ready index
04
Procurement Desk
The standing arrangement once a route is working.
Monthly demand read with fresh opportunities, evidence expiry watch, refreshes when something material changes
05
Capability Statement
Standalone. The two-page supplier document a prime's screening team reads in two minutes.
For prime PQQs, framework registrations and first outreach; available without any other engagement